If you’re running B2B campaigns in 2025, there’s one platform you can’t afford to ignore: LinkedIn. With over 1 billion professionals and decision-makers on the platform, LinkedIn remains the top channel for B2B lead generation, brand building, and account-based marketing. But just showing up isn’t enough. As competition grows, so does the need for smarter, more efficient strategies.
Why Work with the Best LinkedIn Ad Agency?
If you’re running B2B campaigns in 2025, there’s one platform you can’t afford to ignore: LinkedIn. With over 1 billion professionals and decision-makers on the platform, LinkedIn remains the top channel for B2B lead generation, brand building, and account-based marketing. But just showing up isn’t enough. As competition grows, so does the need for smarter, more efficient strategies.
As the best LinkedIn ad agency, InCampaign Agency stays ahead of the curve by using cutting-edge tactics that actually drive results. Here’s a look at the most effective LinkedIn Ads strategies we’re using right now to help clients grow faster and more cost-effectively.
- First-Party Data + Matched Audiences: A Targeting Powerhouse
With rising privacy regulations and the decline of third-party cookies, using first-party data is more critical than ever. At our LinkedIn advertising company, we help clients securely leverage their CRM data to create Matched Audiences that speak directly to warm leads and past visitors.
We go beyond simple job title targeting by layering in:
- Firmographic data (company size, industry, location)
- Engagement signals (site visits, ad interactions, content downloads)
- Buyer intent data (via tools like Bombora or ZoomInfo)
This results in hyper-relevant targeting that improves click-through rates and lowers cost per lead.
- Conversation Ads and Thought Leadership Funnels
In 2025, static ads alone won’t cut it. Smart brands are turning to Conversation Ads—personalized, chat-style messages delivered directly to a user’s inbox. These drive significantly higher engagement than traditional Sponsored Content.
As a top-rated LinkedIn advertising firm, we combine these with content-driven campaigns that nurture leads through every stage of the funnel:
- Top of Funnel: Whitepapers, webinars, thought leadership posts
- Middle of Funnel: Product comparisons, use cases, testimonials
- Bottom of Funnel: Free trials, demos, or direct calendar bookings
By using a full-funnel strategy, we’re able to drive qualified leads while building brand authority and trust.
- Video + Carousel = Thumb-Stopping Creative
In a sea of professional posts, motion is king. Video ads (especially short-form and vertical-style) are proving to outperform image-only formats. We’re seeing even more traction when pairing videos with carousel formats that tell a story or break down a product step-by-step.
Our team handles both the creative direction and the media buying—ensuring that every frame is crafted to stop the scroll and spark curiosity.
- Advanced Retargeting and Sequential Campaigns
LinkedIn’s retargeting tools are more powerful than most B2B marketers realize. By building sequential campaigns, we ensure users see the right message at the right time—based on what they’ve previously engaged with.
For example:
- View ad → see retargeting message with testimonial
- Click ad → retarget with case study or product demo offer
- Download whitepaper → show invite to webinar or book a sales call
Our LinkedIn advertising company builds out these flows to mimic the natural decision-making process, which leads to higher conversion rates and better ROI.
- AI-Enhanced Optimization and A/B Testing
Our agency leverages AI tools and advanced analytics to constantly test and refine campaigns. We run multi-variant ad testing to optimize:
- Headlines and CTA language
- Image vs. video performance
- Offer types (demo vs. consultation)
- Audience segments
These tests help us fine-tune performance in real time—maximizing budget efficiency and cutting waste.
At InCampaign Agency, we don’t just run ads—we build strategies that convert. As a seasoned LinkedIn advertising firm, we’ve helped businesses in SaaS, tech, finance, and professional services lower their cost per lead, increase qualified conversions, and generate meaningful pipeline revenue.
If you’re ready to scale smarter and unlock the true potential of LinkedIn advertising, partner with a LinkedIn advertising company that knows what works—and can prove it.
Ready to take the lead on LinkedIn?
Let’s build your next high-performance campaign. Contact us today to book a strategy call with our expert team.
